Meet Our Lead Analyst
Zelda Finchworth, CFA
After spending twelve years dissecting market patterns at institutional investment firms across Southeast Asia, Zelda brings a refreshingly practical approach to financial education. Her background spans everything from derivative pricing models to behavioral finance research, but she's most passionate about making complex analytical concepts actually stick with students.
What sets her apart? She built her first Monte Carlo simulation model during her economics PhD at Chulalongkorn University, then spent the next decade refining quantitative approaches that actually work in volatile emerging markets. Her teaching philosophy centers on hands-on learning with real market data rather than theoretical exercises.
Professional Journey
From academic research to institutional trading floors, our approach combines rigorous methodology with practical market experience gained across different economic cycles.
Platform Foundation
Launched comprehensive financial analysis curriculum after identifying gaps in practical quantitative education within Thailand's growing fintech sector.
Research Integration
Developed proprietary case study database featuring over 200 real market scenarios from ASEAN markets, providing students with authentic analytical challenges.
Advanced Methodologies
Introduced machine learning applications in financial modeling, bridging traditional analysis with contemporary data science techniques.
Industry Partnerships
Established collaborative research projects with regional financial institutions to provide students direct exposure to current market challenges.
Our Educational Philosophy
"The best financial analysts aren't just good with numbers—they understand the human stories behind market movements. Every dataset tells a narrative about decisions, fears, and opportunities."
Evidence-Based Learning
We use real market data from the past two decades, including crisis periods, to teach pattern recognition and risk assessment skills that actually translate to professional practice.
Cultural Context
Understanding how cultural factors influence financial markets in Asia requires specialized knowledge that generic textbooks simply don't cover. We bridge this gap.
Practical Application
Every analytical technique we teach comes with multiple implementation examples and common pitfall discussions based on real professional experiences.